January 19, 2018, is the deadline to replace your assistant… virtual messenger assistant that is, effectively known as M. Facebook’s M launched back in August 2015, but it was a sort of test, trial or experiment if you will. And...
The post Goodbye M appeared first on The Social Syndicate Blog.
If you consult for a living, you are familiar and have read all of Alan Weiss’s books. His influence on the consulting profession is irrefutable. His basic principles are reiterated and the information is worth repeating in many of his books. As the world of consulting changes with digital marketers and agencies, we realize that some classic pioneers in consulting literature deserve credit where credit is due. Forward thinking companies, innovative buyers and tech firms still pay consultants what they were worth.
Consultants march to their own drum.
Bottom line for consultants: YOU HAVE GOT TO ASK FOR IT. But the caveat to that is, not without first building perceived “value.”
Alan Weiss is a proponent of pushing for retainers and move on from clients that don’t get it.
He tells it like it is.
“Fighting Friction is the new way forward.” (Quote from Friction) Years ago I had the pleasure of meeting CEO Worldwide, Kevin Roberts, of Saatchi & Saatchi (You know the world famous advertising agency) for his then book release “Lovemarks,” a...
The post Recommended Weekend Read: “FRICTION” IGNITES WITH THE SAME PASSION OF “LOVEMARKS” – The Social Syndicate Reads appeared first on The Social Syndicate Blog.
The day is finally here. We’ve been anticipating it for years. YouTube TV is now an official channel that will certainly disrupt cable TV. Now, if you’re thinking, “Why would I subscribe when I can watch YouTube for free on...
The post Are You Part of the 50% Enjoying YouTube TV? appeared first on The Social Syndicate Blog.